last-mile delivery

Wasoko’s last-mile delivery network significantly impacts the informal retail sector in its markets, helping local retailers access fast-moving consumer goods (FMCGs) quickly and reliably. This network provides free same-day delivery of essential goods and financing to over 142,000 informal African retail stores, enabling retailers to order products at their convenience via SMS or mobile app. Our logistics network is helping to overcome many logistical challenges historically associated with the informal retail sector, formalizing the trade sector with over $234m in yearly sales across the continent.

As a model designed to address some of the key challenges that informal retailers face in accessing goods and supplies, it ensures informal retailers have: 

Overall, by improving the availability, affordability, and quality of goods, we are empowering the informal retail sector and helping to drive economic growth in local communities. Wasoko works directly with manufacturers and wholesalers to source goods at the best possible prices, which allows them to pass on savings to their customers. Our mobile platform and the last-mile delivery network have improved the number of active retailers from 93k in 2021 to 142k in 2022, leveling the playing field for informal retailers in an otherwise competitive e-commerce environment.